Tech entrepreneurs seek more ethanol in gasoline to lower prices

Before the recent jump in oil prices put low costs in the rear-view mirror, American drivers had a brief taste of the 1990s at the pump. Now Eyal Aronoff and Yossie Hollander and former Shell Oil Co. president John Hofmeister say the U.S. could make low prices permanent if more ethanol and methanol from cheap natural gas are added to the mix.