Over a Barrel Blog
Fuel choice has always suffered from the age-old chicken and egg problem: Businesses don’t want to provide alternative fuels, and the vehicles that can run them, unless there’s a demonstrable demand. Meanwhile, consumers won’t (or can’t) show businesses there’s a demand for these vehicles and fuels until they’re readily available.
The road to fuel choice leads through the halls of power in Washington, D.C., and state capitol domes. Breaking the oil monopoly will require a combination of federal and state policies; widely available fuels and the cars to run them; and, finally, an educated and willing consumer base.
Fuel choice is at the heart of our mission: All we’ve ever wanted is for drivers to be able to choose the fuel that’s right for their vehicles and their budgets. It’s a basic right we’ve never had, because oil has a stranglehold on the transportation fuels market in America.
It’s more than you think.
How is that possible? Let’s break it down.
When it comes to lighting our homes and powering our electronic devices, we’re so used to having a full menu of American-made resources, we’ve come to take it for granted. It’s about time we demand all-American fuel to power our vehicles.
Air pollution is a difficult problem to ignore, because those who live in cities — about two-thirds of the U.S. population — can see that ugly, ominous brown haze with their own eyes.
Some automakers are going beyond just letting you choose the color of your car, if you actually need an infotainment system, and whether or not you want seat-warmers (yes, duh). They’re letting you choose the fuel that it runs.
Today, there are approximately 1.1 billion light-duty vehicles in use around the world. About 1.2 million, or 0.1 percent of the global fleet, are all-electric or plug-in hybrids. More than 1 billion of those vehicles run on gasoline and diesel-powered internal combustion engines.
All around the globe, air pollution impacts people’s lives — keeping people indoors, leading to conditions like asthma, lung cancer, heart disease, and even brain disease, and leading to millions of deaths each year. And no, this isn’t just a problem abroad: More than half of Americans live in areas that have unsafe levels of air pollution. Most of that air […]