Joseph “Yossie” Hollander Co-founder

Yossie is a successful entrepreneur and philanthropist with over 40 years of experience of building successful software companies. In addition to co-founding the Fuel Freedom Foundation, he is the founder and chairman of Our Energy Policy Foundation, which is dedicated to creating an open dialogue and agreement on the U.S. energy policy. Yossie serves on the executive board and management committee of the Weizmann Institute of Science. He is a member of the Board of Councilors of USC’s College of Letters, Arts and Sciences, and a member of the advisory board of the Cornell University Center for a Sustainable Future.

Eyal Aronoff Co-founder

Eyal Aronoff is a co-founder of Quest Software, that was recently sold to Dell for $2.4B, and co-founder of the Fuel Freedom Foundation, which is dedicated to ending America’s oil addiction by opening markets to cheaper, cleaner, healthier replacement fuels such as ethanol, methanol and natural gas.

Aronoff earned his undergraduate degree summa cum laude in chemistry and computer science from Bar Ilan University near Tel Aviv. Working out of the kitchen of a university housing apartment in Princeton New Jersey, Aronoff developed software programs and co-wrote a book on Oracle databases. When the opportunity came to join Vinny Smith in founding Quest Software, he moved Orange County, CA. He now lives in Newport Beach, CA, with his wife Yael and their two children.

Aronoff traces his commitment to breaking America’s oil addiction to his Israeli roots. As a young boy, he lost his father in the 1967 Six Day War. Then, on Sept. 11, 2001, Aronoff’s step-brother and his new wife were both killed in the World Trade Center attack. In the wake of 9/11, Aronoff began to turn his attention to answering the question of how to free the U.S. economy from its dependence on imported oil, which he believes would, in turn, help ensure America’s geopolitical security.

Aronoff other passion is treating autism. Whereas most of the research in autism is dedicated to genetics and causality, Aronoff is one of the largest donors for clinical trial for actual treatments for kids that are already affected. Eyal traces his interest in autism to the time his daughter Leya was diagnosed with autism at age 2.5. Today Leya is a vibrant young woman. Her autism is but a distant memory. Here is Leya and Eyal talking about their experience at TEDx: Autism - Journey of Hope. The Aronoffs are dedicating their time and funds to make available the miracle that happened to Leya to other parents of autistic kids through research grants and a low cost portal called 

Board of Advisors

Peter Goldmark

Now an independent consultant, Mr. Goldmark was Director of the Climate and Air program for Environmental Defense Fund from 2003-2011. Prior to joining Environmental Defense, he was Chairman and CEO of the International Herald Tribune. Peter has had exceptional careers in both the public and private sectors. His public service was highlighted by his tenure as Budget Director for the State of New York during the 1970s city- and state-wide fiscal crisis where he was an architect of its rescue; and as Executive Director of the Port Authority of New York and New Jersey through to 1983. He served as president of the Rockefeller Foundation from 1988 to 1997, encouraging its involvement in environmental issues, particularly as they related to energy. 

Mr. Goldmark is a recipient of the Wilson Wyatt National Award for Urban Revitalization and a member of the Legion of Honor, France. He has taught courses at the JFK School of Government, Harvard; Yale College; The New School; Brandeis University and Woodrow Wilson School, Princeton University as Visiting Professor of Public and International Affairs. He holds a B.A. from Harvard University.

John Hofmeister

John Hofmeister is a leader with a unique perspective on not only the oil industry, but on the nation's energy situation as a whole. He is a highly sought-after presenter, pundit, writer, energy and leadership expert. In addition to his book, "Why We Hate the Oil Companies: Straight Talk from an Energy Insider," he has written many op-eds. As president of Shell Oil, John Hofmeister was known for being a straight shooter, willing to challenge his peers throughout the industry. Now, he's a man on a mission, the founder of Citizens for Affordable Energy, a nonprofit association, crisscrossing the country in a grassroots campaign to change the way we look at energy in this country.

Marshall Kaplan

Marshall Kaplan is the former Dean of the Graduate School of Public Affairs at University of Colorado and held the Wirth Chair in Energy, Climate Change and Community Development. He also served in the Carter and Kennedy administrations and as an Advisor to Assistant Secretary Floyd Hyde when George Romney was Secretary of HUD. He was a principal in the policy advisory firm of Marshall Kaplan, Gans and Kahn. Marshall has written several books and numerous articles on regional and urban policy, New Towns, poverty, infrastructure, environment and social welfare policy. He was honored by the Colorado ADL for his contributions to the nation and community in the early 1980s.

Gal Luft

Co-director of the Institute for the Analysis of Global Security (IAGS) a Washington-based think tank focused on energy security. He is a senior adviser to the United States Energy Security Council and co-founder of the Set America Free Coalition, an alliance of national security, environmental, labor and religious groups promoting ways to reduce America’s dependence on oil. He specializes in strategy, geopolitics, terrorism, energy security, natural resources and economic warfare. Newsweek Magazine called him a “tireless and independent advocate of energy security,” the business magazine Poder called him “one of the most recognizable figures in modern energy and security issues,” and Esquire Magazine included him in its 2007 list of America’s Best and Brightest.

Dr. Luft has published numerous studies and articles on security and energy issues in various newspapers and publications such as Foreign Affairs, Foreign Policy, The American Interest, Commentary Magazine, Middle East Quarterly, LA Times, The Washington Post and The Wall Street Journal. He is co-author of Energy Security Challenges for the 21st Century (2009) and Turning Oil into Salt: Energy Independence Through Fuel Choice (2009.) He is author of Beer, Bacon and Bullets: Culture in Coalition Warfare from Gallipoli to Iraq. He appears frequently in the media and consults to various think tanks and news organizations worldwide. Dr. Luft testified before committees of the U.S. Congress, including Senate Foreign Relations, House International Relations, House Science and the U.S.-China Economic and Security Review Commission.

He holds degrees in international relations, international economics and strategic studies and a doctorate in strategic studies from the Paul H. Nitze School of Advanced International Studies (SAIS,) Johns Hopkins University.

Robert (Bud) McFarlane

Robert C. McFarlane’s distinguished record of public service includes ten years in the White House and State Department in posts of ever greater responsibility that included service as Military Assistant to National Security Advisors Henry Kissinger and Brent Scowcroft, Counselor to the Secretary of State, The President’s Advisor to the Middle East, and ultimately as President Reagan’s National Security Advisor. 

He is perhaps best remembered as the architect of the comprehensive set of U.S. policies – including most notably the Strategic Defense Initiative (or Star Wars) – which so stressed the Soviet economy as to bring it down and in the process accelerated the collapse of Marxism in the former Soviet Union and the end of the Cold War.

After leaving the Reagan Cabinet, Mr. McFarlane founded Global Energy Investors LLC, which sponsored energy and environmental projects in Brazil, Pakistan, the Philippines, Russia and China Currently, Mr. McFarlane serves as Chairman and CEO of McFarlane Associates Inc., a consultancy focused on the development of alternative fuels and other measures designed to reduce US reliance on foreign oil.

He is a graduate of the U.S. Naval Academy, served 20 years in the US Marine Corps (where he commanded an artillery battery in the first landing of American combat forces in Vietnam), holds a Master of Science from the Graduate Institute of International Studies in Geneva, Switzerland, and was selected as a White House Fellow. 

In 2011, Mr. McFarlane to co-founded (with James Woolsey, former Director of Central Intelligence) The U.S. Energy Security Council. The USESC is a bipartisan group of former Cabinet-level officials, Fortune 50 CEOs, a Nobel Laureate, and retired military officers focused on raising public understanding of the risks to (and the means to restore) the security of our nation when all air, sea, and land transportation must utilize a single fuel (oil) whose price is set by a foreign cartel. 

Bud and his wife, Jonda, have three children and eight grandchildren. He is currently serving as a ruling Elder in the Presbyterian Church. As a Marine Officer he was awarded the Distinguished Service Medal, the Bronze Star (with Combat V), the Navy and Army Commendation medals and numerous other personal and unit citations. He is also the recipient of the Secretary of State’s Medal for Distinguished Public Service.

Mark Rosenblatt

As a tech investor and entrepreneur, Mark Rosenblatt has been investing in and building companies for over 25 years. He served as Chairman of Violin Memory and of Rationalwave Analytics, and sits on the board of RiverMeadow Software. He holds a BS in Electrical Engineering and an MBA, both from Yale University.

Michael Webber

Michael Webber is the deputy director of the Energy Institute, the Josey Centennial Fellow in Energy Resources, co-director of the Clean Energy Incubator at the Austin Technology Incubator and associate professor of Mechanical Engineering at The University Of Texas at Austin. He has authored over 200 scientific articles, columns, books and chapters, including op-ed columns in the New York Times and features in Scientific American. A highly sought-after speaker, he has given over 175 lectures and speeches, such as testimony for hearings of U.S. Senate committees, plenary lectures for scientific conferences, speeches at the United Nations and at the U.S. Military Academy at West Point and executive briefings at some of the nation’s leading companies.

R. James Woolsey

A member of the United States Energy Security Council, Mr. Woolsey is the Former Director of Central Intelligence and currently a Vice President at Booz Allen Hamilton, an international management consulting firm, which he joined in 2002. Mr. Woolsey heads a team within Booz Allen’s Global Strategic Security practice that helps companies protect themselves from potential threats and vulnerabilities. Before joining Booz Allen, Mr. Woolsey enjoyed a distinguished career in both public service and private legal practice. His career in government service has included high-level positions in two Republican and two Democratic administrations. In addition to serving as Director of Central Intelligence, he served as Ambassador to the Negotiation on Conventional Armed Forces in Europe (CFE), Under Secretary of the Navy, General Counsel to the US Senate Committee on Armed Services, and Delegate at Large to the US-Soviet Strategic Arms Reduction Talks (START). He has been a member of numerous defense and security related commissions including the Rumsfeld Commission to Assess the Ballistic Missile Threat to the US, and the National Commission on Terrorism. In the private sector he practiced law for 22 years as a Partner in the law firm of Shea & Gardner in Washington, D.C. 

In September 2002, Mayor Michael R. Bloomberg and Fire Commissioner Nicholas Scoppetta named Woolsey Chief Advisor to the newly created FDNY Terrorism Preparedness Taskforce. The Taskforce examines and evaluates the FDNY’s terrorism preparedness capabilities. In 2003, Consulting Magazine named James Woolsey to its annual list of top 25 consultants in the United States. 

Mr. Woolsey received his B.A. degree from Stanford University, Phi Beta Kappa (With Great Distinction); an M.A. from Oxford University, where he was a Rhodes Scholar; and an LL.B. from Yale Law School, where he was Managing Editor of the Yale Law Journal.

Exec Management

Joseph Cannon President and Chief Executive Officer

Joe brings a wide array of leadership experience in government, law, business, and journalism to the building of this national effort. He served as editor of the Deseret News, the leading newspaper in Utah. Prior to the Deseret News, he was a partner and co-leader of the Public Practice & Political Law practice team at Pillsbury Winthrop Shaw Pittman LLP. Joe played a pivotal role in the purchase of Geneva Steel (a steelmill in Vineyard, Utah) and the reopening of the plant in 1987. He served as Chief Executive Officer and Chairman until 2001. From 1981 to 1985, he served in the Reagan administration as an Assistant Administrator in the US Environmental Protection Agency, first for Policy and Resource Management and later for Air and Radiation. Joe received his undergraduate and law degrees from Brigham Young University.

Ilana Meirovitch Chief Operating Officer

Ilana brings with her over 20 years of operational leadership experience with Deloitte, one of the leading consulting organizations in the world. Ilana’s experience with Deloitte spanned all disciplines of the organization, from Finance to HR to Communications and Strategic Development. She began her career as a Tax professional in the Orange County practice and over the years supported firm leadership in various roles such as chief of staff to the managing partner, director of Finance, and ultimately the Director of Operations in the firm’s Talent (HR) organization where she led teams both in the US and India, overseeing the organization’s budget, all technology solutions and the development of its off-shoring activities. Ilana has an MBA degree from the University of California in Los Angeles.

Robin Vercruse VP of Policy and Program Management

Robin's professional background spans a variety of roles and responsibilities, primarily in entrepreneurial organizations. Her diverse experience in both commercial and non-profit includes administration, marketing, event management, product and program management, and analytics. Robin also has a Master’s degree from UC Santa Barbara's Bren School of Environmental Science and Management, with a specialty in energy and climate change policy. After helping to establish and grow the Fuel Freedom Foundation’s operating structure and procedures, Robin is now managing the Foundation’s policy and research programs to promote a major shift to non-petroleum-based transportation fuels.

Ann Norman Executive VP of Communications

Ann Norman is a skilled communications professional who has delivered world-class strategic public relations, investor relations and public affairs over the course of her career. She has extensive experience in the private as well as public sectors. Ms. Norman has driven the strategy and tactical programs for everything from new product launches to IPOs and mergers and acquisitions, to post conflict and war communications. Her experience crosses the UN, governments, B2B and B2C.

Donald Dunn Executive VP of Development

Donald’s experience includes 25 years of working in fundraising, government, and political campaigns at the local, state and federal level. Donald has worked for President Bill Clinton in the White House Office of Political Affairs and as Director of Marketing and Public Affairs for the United States Trade and Development Agency. Currently, Donald serves as a member of the U.S. Secretary of State’s Advisory Committee on International Economic Policy. Prior to FFF, he was Development Director for the University of Utah’s Department of Medicine. Donald has served as Chairman of the Utah Democratic Party and was a candidate for the U.S. Congress in 2000 and 2002. Donald graduated from the University of Utah with a B.S. in Political Science and earned a Masters Degree from the London School of Economics. When not working, he enjoys spending time with his family.

Douglas Foy Senior Legal Advisor

Douglas Foy is president of Serrafix Corporation. Prior to founding Serrafix, Mr. Foy served as the Secretary of Commonwealth Development in Massachusetts under Gov. Mitt Romney, overseeing the agencies of Transportation, Housing, Environment and Energy. Prior to his public service, Mr. Foy served for 25 years as the president of the Conservation Law Foundation, New England’s leading environmental advocacy organization.

Michael D. Jackson Director of Research

Michael Jackson is the recently retired Senior Director of Transportation Technology at TIAX LLC, and has worked on studies and demonstrations of alternative fuels and energy systems for the past 40 years. Jackson worked with California agencies to reduce the state’s dependence on oil and help develop the California Hydrogen Highway Network and Alternative Fuels Plan. Recent also work includes a natural gas vehicle market assessment for the American Natural Gas Alliance and an assessment of truck fuel economy technologies for the National Academy of Sciences. He is a member of American Society of Mechanical Engineers, the Society of Automotive Engineers, the American Association for the Advancement of Science and the Air and Waste Management Association. Mike graduated with BS and MS degrees in mechanical engineering from UC Berkeley.


Naz Ekim Communications Manager

Nazlı (Naz) Ekim provides public relations consulting on B2B media communications in technology and energy. Naz has garnered media placements throughout key industry and business publications such as Forbes, The New York Times, The Wall Street Journal, and Businessweek, and earned a reputation for integrity and efficacy. At Fuel Freedom Foundation, she is charged with creating publicity for the urgent redress of our oil dependency by securing top level national and trade media opportunities.

Gal Sitty Policy Manager

Gal comes to Fuel Freedom with a track record of being a trailblazer. After successful experiences in finance at Morgan Stanley and an AIG company, Gal continued to graduate school where he became the first person to receive a joint Master's in Public Policy from the University of Chicago and Tel Aviv University. There he excelled in research, analytics and communication in public policy. He then combined his academic achievements with his professional experiences to design and carry out successful grassroots fundraising and advocacy campaigns for which he received Congressional recognition for Outstanding Humanitarian Advocacy.

Candice Lowney Operations & Planning Manager

Candice brings experience in project management and graphic design to her role as Operations & Planning Manager at Fuel Freedom Foundation. Prior to joining Fuel Freedom, Candice managed international public health projects in Pakistan, Ethiopia and Nigeria. She has a B.A. from Northeastern University and an MBA from Brandeis University. 

Leslie Kay Office Manager