Executive Leadership

Meet our executive leadership team. Their diverse and accomplished backgrounds in policy, energy tech and research, business, advocacy and communications advance our mission of Fuel Freedom for America.

Founders

Joseph “Yossie” Hollander

Joseph “Yossie” Hollander

Co-founder

Yossie Hollander is a successful entrepreneur and philanthropist with more than 40 years of experience building successful software companies. In addition to co-founding the Fuel Freedom Foundation, he is the founder and chairman of Our Energy Policy Foundation, which is dedicated to creating an open dialogue and consensus on U.S. energy policy. Yossie serves on the executive board and management committee of the Weizmann Institute of Science. He is a member of the Board of Councilors of USC’s College of Letters, Arts and Sciences, and a member of the advisory board of the Cornell University Center for a Sustainable Future.


Eyal Aronoff

Eyal Aronoff

Co-founder

Before helping launch Fuel Freedom Foundation, Eyal Aronoff co-founded Quest Software, which was sold to Dell in 2012 for $2.4 billion. Eyal traces his commitment to breaking America’s oil addiction to his Israeli roots. As a young boy, he lost his father in the 1967 Six Day War. Then, on Sept. 11, 2001, his step-brother and his step-brother’s wife were killed in the World Trade Center attack. In the wake of 9/11, Eyal began to focus on how to free the U.S. economy from its dependence on imported oil, which he believes will, in turn, help ensure America’s geopolitical security. In addition to his work with Fuel Freedom, the Aronoff family is one of the largest donors to clinical trials for autism treatments for children.

Leadership

Joe Cannon

Joe Cannon

President & chief executive officer

Joe Cannon brings a wide array of leadership experience in government, law, business and journalism to the building of fuel freedom for America. He served as editor of the Deseret News, the leading newspaper in Utah. Prior to Deseret, he was a partner and co-leader of the Public Practice & Political Law practice team at Pillsbury Winthrop Shaw Pittman LLP. Joe played a pivotal role in the purchase of Geneva Steel (a steel mill in Vineyard, Utah) and the reopening of the plant in 1987. He served as chief executive officer and chairman until 2001. From 1981 to 1985, he served in the Reagan administration as an assistant administrator in the Environmental Protection Agency, first for policy and resource management and later for air and radiation. Joe received his undergraduate and law degree from Brigham Young University.


Ilana Meirovitch

Ilana Meirovitch

Chief operating officer

Ilana Meirovitch brings more than 20 years of operational leadership experience with Deloitte, one of the leading consulting organizations in the world. Ilana’s experience with Deloitte spanned all disciplines of the organization, from finance to HR to communications and strategic development. She began her career as a tax professional in the Orange County practice and over the years supported firm leadership in various roles such as chief of staff to the managing partner and director of finance. Ultimately she became director of operations in the firm’s talent (HR) organization, where she led teams both in the U.S. and India, overseeing the organization’s budget, all technology solutions and the development of its offshoring activities. Ilana has an MBA degree from the University of California, Los Angeles.


Robin Vercruse

Robin Vercruse

Vice president, policy & program management

Robin Vercruse‘s professional background spans a variety of roles and responsibilities, primarily in entrepreneurial organizations. Her diverse experience in both commercial and non-profit enterprises includes administration, marketing, event management, product and program management, and analytics. Robin also has a master’s degree from UC Santa Barbara’s Bren School of Environmental Science and Management, with a specialty in energy and climate change policy. After helping to establish and grow Fuel Freedom Foundation’s operating structure and procedures, Robin is now managing the Foundation’s policy and research programs to promote a major shift to non-petroleum-based transportation fuels.


Ann Norman

Ann Norman

Vice president, communications and development

Ann Norman is a skilled communications professional who has delivered world-class strategic public relations, investor relations and public affairs over the course of her career. She has extensive experience in the private as well as public sectors. Ann has driven the strategy and tactical programs for everything from new product launches to IPOs and mergers and acquisitions, to post-conflict and war communications. Her experience crosses the UN, governments, B2B and B2C. Ann now brings this rich and varied expertise to lead the Fuel Freedom Foundation communications team.


Donald Dunn

Donald Dunn

Vice president, development and community outreach

Donald Dunn’s experience includes 25 years of working in fundraising, government and political campaigns at the local, state and federal levels. Donald has worked for President Bill Clinton in the White House Office of Political Affairs, and as director of marketing and public affairs for the U.S. Trade and Development Agency. Currently, Donald serves as a member of the U.S. Secretary of State’s Advisory Committee on International Economic Policy. Prior to joining Fuel Freedom Foundation, he was development director for the University of Utah’s Department of Medicine. Donald has served as chairman of the Utah Democratic Party and was a candidate for Congress in 2000 and 2002.


Douglas Foy

Douglas Foy

Senior advisor

Doug Foy is president of Serrafix Corporation. Prior to founding Serrafix, Doug served as the secretary of Commonwealth Development in Massachusetts under Gov. Mitt Romney, overseeing the agencies of transportation, housing, environment and energy. In addition to his public service, Doug served for 25 years as the president of the Conservation Law Foundation, New England’s leading environmental advocacy organization.


Michael Jackson

Michael Jackson

Director of research

Mike Jackson is the recently retired senior director of transportation technology at TIAX LLC, and has worked on studies and demonstrations of alternative fuels and energy systems for the past 40 years. Mike worked with California agencies to reduce the state’s dependence on oil and helped develop the California Hydrogen Highway Network and Alternative Fuels Plan. His recent work includes a natural-gas vehicle market assessment for the American Natural Gas Alliance and an assessment of truck-fuel economy technologies for the National Academy of Sciences. He is a member of the American Society of Mechanical Engineers, the Society of Automotive Engineers, the American Association for the Advancement of Science, and the Air and Waste Management Association.