BTU is Big Oil bunk. It’s just a marketing and labeling scam

The oil industry could have relied on another line of reasoning to explain the difference in why a gasoline powered internal combustion engine gets better performance from using gasoline than ethanol; they could have argued: “Gasoline has a gold color, while ethanol is clear and has no color; everyone knows that gold is more valuable than nothing.” This argument makes as much sense as the BTU argument.