Fuel choice has always suffered from the age-old chicken and egg problem: Businesses don’t want to provide alternative fuels, and the vehicles that can run them, unless there’s a demonstrable demand. Meanwhile, consumers won’t (or can’t) show businesses there’s a demand for these vehicles and fuels until they’re readily available. Read more
Some automakers are going beyond just letting you choose the color of your car, if you actually need an infotainment system, and whether or not you want seat-warmers (yes, duh). They’re letting you choose the fuel that it runs.