Fuel choice has always suffered from the age-old chicken and egg problem: Businesses don’t want to provide alternative fuels, and the vehicles that can run them, unless there’s a demonstrable demand. Meanwhile, consumers won’t (or can’t) show businesses there’s a demand for these vehicles and fuels until they’re readily available. Read more
Lance Klatt, executive director for the Minnesota-based fuel-station brand Minnoco, is tired. During his time as the executive director of a fueling retail chain, he’s heard countless arguments back and forth, from both the oil and ethanol industries, about how one fuel is superior and how the other fuel is a detriment to his business, consumers, and the country. Read more
When Kansas is in the news, it’s rarely because the state is on the cutting edge of an issue. But when it comes to giving Americans fuel choice, Scott Zaremba and Zarco USA, his chain of independent gas stations based in and around Lawrence, are trailblazers: The company was among the first to offer alternatives to gasoline like ethanol and biodiesel.
Americans love having choices. From the brand of clothes we put on in the morning, to the type of food we eat for lunch, to the make and model of the vehicles that take us to and from work, we choose what best suits our needs.
Even by Pearson Fuels’ own standards for a grand opening, the event in California’s state capital earlier this month was a smashing success.